We use the P.O.S.T.M.O. Methodology which stands for People (Audience), Objectives, Strategy, Technology (Tactics), Measurement, & Optimization as the foundation for our marketing approach.
We don’t start a digital strategy until we know the capabilities of your audience. If you’re communicating with college students, we use SMS (text messaging) and social networks. If you’re reaching out to business travelers, we consider forums, ratings websites, and reviews. You won’t ever hit your target goals if you don’t know where (or who) you are aiming for.
Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? We will partner with you to decide on your objective before we decide on a technology together. Then we establish metrics for success related to your business goals.
Strategy here means figuring out what will be different after you’re done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and you’ll know where to begin.
SEO. Paid search. Link building with a blog or a hundred blogs. Facebook. Twitter. Once you know your people, objectives, and strategy, then you can decide with confidence.
“What can’t be measured can’t be managed.” This is applicable to your digital presence, and it’s what we preach from Day One with all our clients. Link tracking, attribution modeling, Google Analytics, and the monitoring of key performance indicators (KPIs) all ensure that we are benchmarking goals and doing our best to exceed them.
Using our analytics and all the other variables of the business environment, we take your online presence from “good” to “great”. We are always tweaking and always experimenting because the internet never stays static, and neither should you.
(thanks to Jeff Bernoff of Forrester’s Groundswell Blog)
strategy by partnering with you to identify business objectives and pinpoint online communities that matter.
value and target audience and craft positioning objectives to engage them online.
specific online tactics such as website usability, SEO (on-site and off-site), and social media channels that will be tailored to your particular needs.
strategy with a repeatable, consistent process with a chronological roadmap for reaching objectives.
monitoring tools that will ensure you attract, retain, and grow your online impressions and connections.
your assets so that they lead to correlations in your sales and marketing goals.
to learn how we can help your brand grow