Archive for Digital Strategy

How Much are Your Friends Worth? The Value of Social Buzz

This is a guest post by Ben Smithee. In the world of market research (you know…that mythical land of statistical analysis, in-depth interviewing and the warm and fuzzy focus group) we are seeing a new type of shift in measuring ROI, impressions, likes, RT’s and all of those other mystical social media metrics. In the [...]

Read more

This is not the post you were looking for

Our weekly post is not here. Rather, we jumped on a chance to guest blog on Colin Alsheimer’s Social Media blog. The topic? How to build an effective editorial calendar for your blog. Head on over there and tell us what you think! Image credit

Read more

Follow Monday – the directional edition

Screw #FollowFriday. One, it’s oversaturated now. How many people do you actually follow as a result of one of those tweets? Two, you can’t explain why they are worthy to be followed. So, why not start the week out right by following these brilliant netizens, tweeps, and bloggers: North (Detroit, MI) Scott Monty. He’s the [...]

Read more

What Does It Take To Be an Influencer?

There’s been a lot of talk about online influence lately, as seen in the buzz around Klout, the backlash against Fast Company’s Influence Project, and even an Influencer Project Conference, billed as “60 speakers, 60 seconds, and 60 ways to increase your online influence.” As much as we want to measure, quantify, and increase our [...]

Read more

Social Media and the SF Fire Department

We often think of San Francisco as the home of the newest and best technology. However, it’s also a place where old school, handcrafted tools are used and respected. Take, for instance, the SF Fire Department ladders: Ladder Shop for SFFD via AdamKaplan Building wooden ladders for 21st century firefighting? On the face of it, [...]

Read more

The Three Best Books for Powering Your Bootstrapped Startup

As summer comes to a close, there’s still time to cram a few books in. And, having collectively been a part of 6 different startups, some successful and some not so much, we are asked by many of our colleagues and clients what our favorite books are regarding the strategy of building successful businesses. We [...]

Read more

Does Your Return Policy Provide an ROI?

Now, we here at Buzzshift have a decent amount of style, some of us know The Sartorialist, Fashionista, and Brog NOT Blog cold, and one of us even knows how to properly pronounce “Givenchy”. And while we have seen our fair share of quality or luxury as a differentiator, or customer service as a marketing tool [...]

Read more

Tolstoy and Marketing Campaigns

What does War and Peace have to do with your digital marketing strategy?

Read more

Social Media Revolution Video – v 2.0

Today, Erik Qualman from Socialnomics released Social Media Revolution 2, an updated version of his fantastic video from a year ago. With over 2 million hits, the first version was an infographic barrage of stats and insights on how social media is changing the game. Version 2.0, while keeping the same soundtrack, has updated the statistics and [...]

Read more

Office Hours

Do you remember your best professor in college? What was so good about him/her? Was it his teaching style? Or how she made the subject matter come alive? For me, Jim Olson was my go-to prof in  grad school. While his expertise in international affairs was undeniable, and his stories of his time in the [...]

Read more