Technorati’s CEO Richard Jalichandra released a preview of their annual State of the Blogosphere report at Blogworld 2009.  The  ”New Technorati” was announced which would allow bloggers to publish content directly to Technorati. This will allow the slightly less known bloggers to have the opportunity to get more recognition.  Some of the highlights from this years report included:

Monetization and Revenue

Professional bloggers monetize their blogs via:

• Display Ads: 40% (up from 28% in 2008)
• Search Ads: 39%
• Affiliate Links: 36%
• Paid Postings: 8%
• Self-Employed Bloggers are the most likely to sell their inventory through a blog ad network & use affiliate links
• 2 out of 3 Part-Timers and Self-Employed bloggers use self-serve ad platforms

17% say blogging is their primary income

68% increase in the number blogs with ad tags from 2008 to 2009

• 2008 67% of ad tags were Google
• 2009 47% of ad tags are Google

Brands In The Blogosphere:

• 70% of all bloggers blog about brands
• 80% of Part-Timers & Self-Empleyed blog about brands

One in three post reviews at least once a week

Corporates get paid to write for their companies

40% of Professional Bloggers have worked in traditional media