Archive for Social Media Marketing

Yelp Checks-In on Foursquare and Gowalla

Yelp is making a huge splash on Gowalla and Foursquare by adding Check-In features for the iPhone this past week. It has plans to be on the Droid and other mobile operating systems very soon. 26 Million people connected with local businesses with Yelp last year and has over 1.25 million users in their community. [...]

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Social Media Starts with Strategy, not Solution

Don’t be fooled by the all time high of Social Media Hype.  Coming from the tech world of Solution Based Selling I can see how easy it is to rush into using Social Media platforms before strategically building a Digital Strategy (aka Shiny Object Syndrome). Of course you need a Twitter, Facebook, Youtube, Flickr page [...]

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Monetizing in the Blogosphere

Technorati’s CEO Richard Jalichandra released a preview of their annual State of the Blogosphere report at Blogworld 2009.  The  ”New Technorati” was announced which would allow bloggers to publish content directly to Technorati. This will allow the slightly less known bloggers to have the opportunity to get more recognition.  Some of the highlights from this years report included:
Monetization and Revenue
Professional bloggers monetize their [...]

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Top 10 Social Media Handbooks and Online Communication Guideline Examples

Do you need to establish Social Media Guidelines for your company? Establishing a Social Media Handbook, Online Communication Guidelines, and Training employees on the appropriate use of social media within those guidelines, are fundamental in running a successful company. The following provided Social Media Policies and Online Communication Guides are meant to be used [...]

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Video: Shift Happens in Social Media.. Did You Know?

Just when the “Social Media Revolution” YouTube video is peaking at generating massive buzz, the highly respected Karl Fisch and Scott McLeod step in and release a video called “Did You Know 4.0″ (Shift in Social Media).
In early 2007, a version of this video was released called “Shift Happens”, which received over 4.8 million views. [...]

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Social Media Team: The Builder and the Nurturer

The last few months I have been running into more and more companies that have a so-called Social Media Rockstar or Expert on their team which seems very intriguing. One of the first questions that I always ask them is what their daily routine looks like. I get a few different answers but most revolve [...]

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Socialnomics: Coming to a Classroom Near You

The term Socialnomics was coined by Erik Qualman @equalman who also wrote a book this year titled “Socialnomics”. It talks about how social media transforms the way we live and do business. If you haven’t picked up a copy of the book you should, as it does a great job of describing the massive [...]

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Confirmation: BuzzShift Kicks Ass (via Alltop)

(Don’t worry we are not tooting our own horn…) If your looking for all of the top headlines from topics around the web, look no further than Alltop.com.  From Social Media, to SEO, to Photography- AllTop.com is by far one of the best places to find the information you are looking for. Guy Kawasaki [...]

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News Flash: Social Media Isn't a Fad.

Social Media isn’t a fad, it’s a fundamental Shift in the way we communicate. Special thanks to @equalman for this video.

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Social Good Conference on BuzzShift.TV

Mashable is holding its first ever Social Good Conference on Friday, August 28 at the historic 92nd Street Y in NYC. The event is being covered on Livestream and BuzzShift.TV is your exclusive behind the scenes live pass.   The Conference is celebrating the finale of the Summer of Social Good charitable campaign. BuzzShift.TV will [...]

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