Archive for Strategy

How Much are Your Friends Worth? The Value of Social Buzz

This is a guest post by Ben Smithee. In the world of market research (you know…that mythical land of statistical analysis, in-depth interviewing and the warm and fuzzy focus group) we are seeing a new type of shift in measuring ROI, impressions, likes, RT’s and all of those other mystical social media metrics. In the [...]

Read more

The Three Best Books for Powering Your Bootstrapped Startup

As summer comes to a close, there’s still time to cram a few books in. And, having collectively been a part of 6 different startups, some successful and some not so much, we are asked by many of our colleagues and clients what our favorite books are regarding the strategy of building successful businesses. We [...]

Read more

Does Your Return Policy Provide an ROI?

Now, we here at Buzzshift have a decent amount of style, some of us know The Sartorialist, Fashionista, and Brog NOT Blog cold, and one of us even knows how to properly pronounce “Givenchy”. And while we have seen our fair share of quality or luxury as a differentiator, or customer service as a marketing tool [...]

Read more

Tolstoy and Marketing Campaigns

What does War and Peace have to do with your digital marketing strategy?

Read more

Social Media Revolution Video – v 2.0

Today, Erik Qualman from Socialnomics released Social Media Revolution 2, an updated version of his fantastic video from a year ago. With over 2 million hits, the first version was an infographic barrage of stats and insights on how social media is changing the game. Version 2.0, while keeping the same soundtrack, has updated the statistics and [...]

Read more

Social Media Starts with Strategy, not Solution

Don’t be fooled by the all time high of Social Media Hype.  Coming from the tech world of Solution Based Selling I can see how easy it is to rush into using Social Media platforms before strategically building a Digital Strategy (aka Shiny Object Syndrome). Of course you need a Twitter, Facebook, Youtube, Flickr page [...]

Read more

Socialnomics: Coming to a Classroom Near You

The term Socialnomics was coined by Erik Qualman @equalman who also wrote a book this year titled “Socialnomics”. It talks about how social media transforms the way we live and do business. If you haven’t picked up a copy of the book you should, as it does a great job of describing the massive socio-economic [...]

Read more

Because Shift Happens

How cool is Myspace? Well 3 years ago you would have said it is the greatest social media tool ever. The facts are Myspace is now merely a deserted island.   In the ever changing world of marketing and technology companies fade. Twitter and Facebook are the hottest things going right now but whats next and [...]

Read more

Generate Effective and Measurable Online Buzz

BuzzShift is an Online PR and Social Media Agency.  Much of what we do is Content Creation, Content Optimization, SEO and Social Media Tactics.  We don’t follow trends but as much as staying in the Pulse of what is going on “Now”. BuzzShift uses a variety of Rockstar quality marketing techniques to help you influence [...]

Read more