Archive for Strategy

Does Your Return Policy Provide an ROI?

Now, we here at Buzzshift have a decent amount of style, some of us know The Sartorialist, Fashionista, and Brog NOT Blog cold, and one of us even knows how to properly pronounce “Givenchy”. And while we have seen our fair share of quality or luxury as a differentiator, or customer service as a marketing tool [...]

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Tolstoy and Marketing Campaigns

What does War and Peace have to do with your digital marketing strategy?

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Social Media Revolution Video – v 2.0

Today, Erik Qualman from Socialnomics released Social Media Revolution 2, an updated version of his fantastic video from a year ago. With over 2 million hits, the first version was an infographic barrage of stats and insights on how social media is changing the game. Version 2.0, while keeping the same soundtrack, has updated the statistics and [...]

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Social Media Starts with Strategy, not Solution

Don’t be fooled by the all time high of Social Media Hype.  Coming from the tech world of Solution Based Selling I can see how easy it is to rush into using Social Media platforms before strategically building a Digital Strategy (aka Shiny Object Syndrome). Of course you need a Twitter, Facebook, Youtube, Flickr page [...]

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Socialnomics: Coming to a Classroom Near You

The term Socialnomics was coined by Erik Qualman @equalman who also wrote a book this year titled “Socialnomics”. It talks about how social media transforms the way we live and do business. If you haven’t picked up a copy of the book you should, as it does a great job of describing the massive [...]

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Because Shift Happens

How cool is Myspace? Well 3 years ago you would have said it is the greatest social media tool ever. The facts are Myspace is now merely a deserted island.   In the ever changing world of marketing and technology companies fade. Twitter and Facebook are the hottest things going right now but whats next and [...]

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Generate Effective and Measurable Online Buzz

BuzzShift is an Online PR and Social Media Agency.  Much of what we do is Content Creation, Content Optimization, SEO and Social Media Tactics.  We don’t follow trends but as much as staying in the Pulse of what is going on “Now”. BuzzShift uses a variety of Rockstar quality marketing techniques to help you influence [...]

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