Archive for Strategic Technology Alignment

Tolstoy and Marketing Campaigns

What does War and Peace have to do with your digital marketing strategy?

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Social Media Starts with Strategy, not Solution

Don’t be fooled by the all time high of Social Media Hype.  Coming from the tech world of Solution Based Selling I can see how easy it is to rush into using Social Media platforms before strategically building a Digital Strategy (aka Shiny Object Syndrome). Of course you need a Twitter, Facebook, Youtube, Flickr page [...]

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Monetizing in the Blogosphere

Technorati’s CEO Richard Jalichandra released a preview of their annual State of the Blogosphere report at Blogworld 2009.  The  ”New Technorati” was announced which would allow bloggers to publish content directly to Technorati. This will allow the slightly less known bloggers to have the opportunity to get more recognition.  Some of the highlights from this years report included:
Monetization and Revenue
Professional bloggers monetize their [...]

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Confirmation: BuzzShift Kicks Ass (via Alltop)

(Don’t worry we are not tooting our own horn…) If your looking for all of the top headlines from topics around the web, look no further than Alltop.com.  From Social Media, to SEO, to Photography- AllTop.com is by far one of the best places to find the information you are looking for. Guy Kawasaki [...]

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