Mastro’s

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CHALLENGE

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Mastro’s was opening a new steakhouse in New York City and needed to drive awareness and reservations. With a higher than average ticket, Mastro’s needed to reach a more affluent audience, while still keeping paid media spending as cost-effective as possible.

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SOLUTION

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We used paid search to target users by average household income and intent, and employed remarketing to re-engage with previous website visitors.

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