Social Media Starts with Strategy, not Solution
Don’t be fooled by the all time high of Social Media Hype. Coming from the tech world of Solution Based Selling I can see how easy it is to rush into using Social Media platforms before strategically building a Digital Strategy (aka Shiny Object Syndrome). Of course you need a Twitter, Facebook, Youtube, Flickr page [...]
Read moreSocial Media Team: The Builder and the Nurturer
The last few months I have been running into more and more companies that have a so-called Social Media Rockstar or Expert on their team which seems very intriguing. One of the first questions that I always ask them is what their daily routine looks like. I get a few different answers but most revolve [...]
Read moreQualified Traffic Starts with Link Building
What is Link Building and why does it matter to your site?
Link Building is the action of creating inbound links to your website. Inbound links are hyperlinks from external websites linking to pages on your website. This is VERY IMPORTANT because Google, Yahoo, Bing, and other search engines grade your website heavily on inbound links.
Inbound [...]
