What is Link Building and why does it matter to your site?
Link Building is the action of creating inbound links to your website.  Inbound links are hyperlinks from external websites linking to pages on your website. This is VERY IMPORTANT because Google, Yahoo, Bing, and other search engines grade your website heavily on inbound links.
Inbound Links not only can drive more traffic to your site, but also affect the Page Rank of your site. Your Page Rank usually goes hand and hand with the organic ranking in search engines.
This next part is most important concept to understand. QUALITY MATTERS, you want Inbound Links from sites that have a higher Page Rank than your site. Google and other search engines also watch for relevant links. For instance, if your site is dedicated to Ford Mustangs then you probably are not looking for links from Cat Fancy magazine.
Link Building Benefits:
1. Link building brings QUALITY traffic from relevant sites.
2. Quality traffic typically means that your site is seen as a valuable resource.
3. Link building helps create brand awareness, visibility and credibility of your site.
4. Higher Organic Ranking in search engines (Free Advertising.)
Overall link building is one of the most important steps in promoting your website.  Quality Inbound Links from high Page Rank sites to your site is SEO Gold. Link Building is time consuming and no simple task. However, Link Building can give your site the trump card over your competition.

If you are like most other companies you are looking to find a way to promote your product/service/campaign in order to turn your web presence into a revenue-making machine. The fact is there are tons of Social Networking sites out there.. Leveraging the proper Social Media Marketing techniques and space though is the trick. As you can see by looking at  Brian Solis’s Conversation Prism above there are many outlets you can leverage that can help you drive more traffic and gain natural search engine optimization. Find out how BuzzShift can help drive quality traffic and conversions by signing up to receive our Free Site Assessment.