Social Media isn’t a fad, it’s a fundamental Shift in the way we communicate. Special thanks to @equalman for this video.

Mashable is holding its first ever Social Good Conference on Friday, August 28 at the historic 92nd Street Y in NYC. The event is being covered on Livestream and BuzzShift.TV is your exclusive behind the scenes live pass.   The Conference is celebrating the finale of the Summer of Social Good charitable campaign. BuzzShift.TV will be covering the event Live with some of the biggest names in social media and fundraising including Pete Cashmore (CEO, Mashable), (Adam Hirsh, Mashable), Randi Zuckerberg (CMO, Facebook), Beth Kanter (Beth’s Blog) and more. Mark you calendars now for Friday August 28, 2009 9am-7pm and join us Live on BuzzShift.TV for full coverage and interviews.