The last few months I have been running into more and more companies that have a so-called Social Media Rockstar or Expert on their team which seems very intriguing. One of the first questions that I always ask them is what their daily routine looks like. I get a few different answers but most revolve around different Social Networking Platform tactics and creating conversation/engaging their target audience blah blah blah. But a commonality with the more successful Social Media campaigns always involves a minimum of two people, which fit into the following categories: The Builder and the Nurturer.

The Builder:

The person who develops the framework and overall Social Media strategy.

The Nurturer:

The person and/or people who promote/engage conversation, drives the brand and generates awareness.

If you have one person in your company that holds both of these positions then chances are they are lacking focus. In order to effectively create a voice for your brand online you must leverage a minimum of two people no matter how great of a rockstar you may have on your team.

The term Socialnomics was coined by Erik Qualman @equalman who also wrote a book this year titled “Socialnomics”. It talks about how social media transforms the way we live and do business. If you haven’t picked up a copy of the book you should, as it does a great job of describing the massive socio-economic shift that is fundamentally changing the way consumers and companies communicate/interact with each other. We all understand how everyone leverages Social Networks to post comments, updates, upload pictures, videos, etc etc but many younger people truly lack the understanding of the amount of power Social Media has on businesses. Socialnomics inevitably will be one of the next classes added to accredited school curriculum but the time is now for students to learn how to leverage social media as it relates to business. This allows this generation a clear opportunity to leverage Social Networks that they are already familiar with and taking that to the next level of engaging audiences from a business prospective. Time to put together some curriculum for Socialnomics 101.

(Don’t worry we are not tooting our own horn…) If your looking for all of the top headlines from topics around the web, look no further than Alltop.com.  From Social Media, to SEO, to Photography- AllTop.com is by far one of the best places to find the information you are looking for. Guy Kawasaki created Alltop to help answer the question, “Whats Happening?” in “all the topics” that interest you. It is different than a search engine as it gives you a new perspective on the question “what is happening now?” It is thought of as Online Magazine Rack of some of the best content you can find. Buzzshift.com is proud to be Best of the Best on Alltop.  Feel free to check it out at http://social-media.alltop.com .

Social Media isn’t a fad, it’s a fundamental Shift in the way we communicate. Special thanks to @equalman for this video.

Mashable is holding its first ever Social Good Conference on Friday, August 28 at the historic 92nd Street Y in NYC. The event is being covered on Livestream and BuzzShift.TV is your exclusive behind the scenes live pass.   The Conference is celebrating the finale of the Summer of Social Good charitable campaign. BuzzShift.TV will be covering the event Live with some of the biggest names in social media and fundraising including Pete Cashmore (CEO, Mashable), (Adam Hirsh, Mashable), Randi Zuckerberg (CMO, Facebook), Beth Kanter (Beth’s Blog) and more. Mark you calendars now for Friday August 28, 2009 9am-7pm and join us Live on BuzzShift.TV for full coverage and interviews.