A/C Pro

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CHALLENGE

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DIY A/C Recharge Kit producer A/C Pro needed to
educate customers about its product and help them gain the confidence to DIY. YouTube was a popular platform for its customers, but their videos were poor quality and didn’t lend themselves to advertising.

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SOLUTION

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After researching the best how-to car videos out there,
we made a list of the current videos that needed to be remade, and the new videos we needed to create. In 16 weeks for less than $50K, we created 18 new videos which we performance tested as YouTube ads.

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A/B Testing

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CHALLENGE

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A/C Pro needed to educate its customers about their DIY A/C Recharge Kit, but their original website design did nothing to guide users to the information they needed.

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SOLUTION

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We recommended a website design update that helped prioritize actions for users and make the experience generally more simple, then developed an A/B test with a small part of our audience to see how the new site performed.

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Display/Remarketing

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CHALLENGE

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A/C Pro wanted a cost-effective way to increase awareness about its DIY A/C Recharge Kit, without a thorough understanding of their audience and the messaging they responded to.

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SOLUTION

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We divided the potential audience by age, gender, parental status and intent, and developed six segments: People Researching A/C Repair Shops, College Kids, DIYers, People on Auto Forums, People Looking to Save Money on Repairs, and General Awareness. We adjusted spend and focus throughout the summer.

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