Hand Lettering Is Totally In, Plus 7 Other Things Designers Must Know

Hand Lettering Is Totally In, Plus 7 Other Things Designers Must Know

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“TAKE ME AWAY, I DON’T MIND…”

If you don’t know the lyrics to the hook of the Huey Lewis and The News hit, “Back In Time”, from arguably the single greatest Sci-Fi adventure of all time (yes, all time) – please turn back now. You aren’t deserving of the following gems. Oh, you do know the lyrics? By all means, please, do proceed.

Recently, part of our creative team had the chance to visit the beautifully quaint downtown Grapevine, Texas for the 5th Anniversary Circles Conference. With a bevy of design/ad industry behemoths on the docket, a bodacious 80’s vibe, and one giant (functioning) boom box on display, the squad hopped in the Delorean, ready for a heavy journey, activated the flux capacitor, took it to 88, and went back in time at the Palace Arts Center. Here’s the low down.

THE EXPECTATIONS

Simon Fallavollita, Motion Designer

“I went in with little to no expectations, not knowing what to think, and wanted to come away with deeper insights into design and the design industry – as a motion designer – with usable things to improve upon my design sense. Also, I hoped to simply be inspired with everything I was about to see. This was right up my alley with the whole 80’s vibe.”

Carly Tobias, UX/UI Designer

“This was my 4th year to attend Circles, either online or in person, so I knew to some extent what Circles was about and what to expect. I knew there would be great speakers, with great work to share, and there would be a lot of knowledge to take back with me. The thing I love about Circles is that it challenges the way that I set goals for myself and think about my work on a daily basis. I don’t go to learn or copy the speaker’s design technique and style, but to learn about their lifestyle, where they came from and how they got to where they are today.

The thing that continues to make an impression on me is that behind every successful designer speaking on that stage, there are years and years of hard work, filled sketchbooks, weird ideas and lots and lots of brain dumps and chicken scratch. These people are open and honest and want you to learn from their mistakes and where they came from. Creativity is not a job, it’s a lifestyle. It’s who these speakers are at their core. They remind me that it’s okay to mess up, it’s the only way you will grow. Just show up every day and work hard. Never stop sketching, even if it’s nothing to be proud of, continue to make work for yourself. There is no secret to success, just keep working and somewhere in the hundreds of failed attempts and chicken scratch filled notebooks, there is a stellar designer in the making.”

Nate Smith, Creative Director

“Needless to say, over the years, I’ve been to my fair share design conferences and show-and-tells. Thusly, I went into my first Circles experience expecting to witness some great designers present; people I really admire from an aesthetic perspective, to potentially learn some of the growth they experienced, coupled with the paths each took along the way in their journey to “the big show”. The philosophical side of me anticipated, greatly, the insights I’d receive, and at the very least (if nothing else) getting to spend some time with the team, while rubbing elbows with various industry heads.

While I appreciate seeing other people’s work and being inspired to do more myself, I’ve never been much of a fan of the pomp and stance that comes with these things. However, I went in with an open mind. To Simon’s point above, the 80’s vibe…nailed it. #80sBaby”

Below L to R: Ish Burciaga, Carly, Simon, and Nate in front of the rad Circles signage.

[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”80″ back_color=”color-lxmt” back_image=”49232″ back_attachment=”fixed” back_position=”center center” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]

SO WHAT DID WE GET FROM IT?

One. Most designers function in a purely creative space, they don’t give two pieces of monkey poop about data and numbers.

True blue creators (our pet peeve is the word “creatives”) function subjectively to make their clients look good, because they know good design. Granted, this idea sort of goes against why we’re all at BuzzShift to begin with, to be informed creatively, and uniformly, by data. This wasn’t a user experience-based display, this was more about tapping into one’s creative soul in order to dig up old “relics” the digital age would have you believe are long dead and buried.

Regardless of what numbers can tell you, they’ll never measure up to true human empathy, the part of the spirit that allows us to understand others, causing them to emote through visuals, written pieces, music – it’s about tugging ever-so gently at the heart strings; seeing into another’s life. When the tears of joy fall, when the excitement comes, when the words “that is freaking amazing” fly out – that’s the payoff. That’s what gets people to stand in line for days on end to buy $800 smartphones and tablets. While data ultimately helps us creatively determine what ad designs will resonate most with target audiences, it sure as hell ain’t sexy. Creativity is as sexy as it effin’ gets. Don’t ever forget it.

Two. Freelance life apparently rocks. 

There are far more designers choosing not to work in agency environments these days, and those who have before sorta’, kinda’ hated it. Many have started their own companies after having worked in the ad world for years, braving 80-hour weeks and Creative Directors on high horses who simply want them to (sing it with me) “make the logo biggaaaaaaaaaaa”, only to exclaim in a faux-British accent, “thanks, but would you kindly f#%k off?” And while faced with the all too real challenges of being “indie”, these peeps have a lot of freedom in deciding exactly the kind of work they want to be doing, be it compensated or for gratis, and they ultimately seem pretty damn ecstatic about it.

[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”50″ override_padding=”yes” h_padding=”0″ top_padding=”0″ bottom_padding=”1″ back_color=”color-lxmt” overlay_alpha=”50″ equal_height=”yes” gutter_size=”0″ shift_y=”0″ row_height_pixel=”200″][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”4″ back_image=”49235″ back_attachment=”scroll” back_position=”center center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”4″ back_image=”49236″ back_repeat=”no-repeat” back_attachment=”scroll” back_position=”center center” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][/vc_column][vc_column column_width_percent=”100″ position_vertical=”middle” align_horizontal=”align_center” override_padding=”yes” column_padding=”4″ back_image=”49237″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/3″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]Above: The most awesome notes we’ve ever seen. Carly’s Circles notebook.

Three. Discovery is paramount.

Jessica Walsh (Sagmeister & Walsh, NY) and The Eide’s (Flint Design, Seattle) made it known that despite the fact that some clients rail against them, discovery sessions are, honestly, the single most important part of the design process, and creativity thrives on the little constraints found within them. No shame in setting boundaries, and it allows you to get inside the sometimes arbitrarily difficult to enter Area-51, Fort Knox, Ocean’s Eleven-Terry Benedict-Bellagio security vault heads of your clients.

Four. There is an utter authenticity in showing imperfection throughout your process.

People love transparency, and presenting your flaws to peers you admire isn’t as scary as it may seem. Show your process, and allow others to learn from it. You’ll find most of them are curious to know how you did it, and why, not to criticize your work. Proof below.

“Get it out, make mistakes, and braindump.” -Mary Kate McDevitt

“Documenting is more important than creating.” -Sean McCabe

“Always be sketching.” -Mikey Burton

[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ back_color=”color-lxmt” back_image=”49234″ back_attachment=”fixed” back_position=”center bottom” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]Above: Former CD of Target, Allan Peters, shows off his badge game.

Five. Get off the computer and go play outside!

All too often, for inspiration, we end up seeking out something to kickstart our hearts via places like Dribbble, Behance, and the like, only to end up replicating someone else’s work and style – second-hand versions at that. Suffice to say, there’s something freeing in going outside and playing with sticks, digging holes, walking around looking at birds, or whatever it is that you do when you travel outside. There, our imagination has the ability to create worlds we haven’t seen – at least a version that hasn’t been done umpteen times. Run. Run from the monotone hipster logo with crossed arrows, corncob pipe, slab fonts, and hatchets…run like the wind, I say!!!

Six. Best practices ≠ creative innovation.

Following trends makes not a true creative. Buck the system. Take more chances and innovate in the space. Your mind is all you need to get an idea going, not someone else’s stale leftovers.

 

Above: Simon, doing what he does best, and with passion.

Seven. Be humble.

In all honesty, not a single one of us deserves a seat at the table. Regardless of how great we think we are, the truth is all creatives are an emotionally complex blend of utter arrogance and complete self-doubt – and somewhere in between is where sheer magic occurs. Go into everything knowing how fortunate you are to be at the table, to have people marvel at the toiling of your hands; your gifts. There is always another designer (hundreds of thousands, millions, really) chomping at the bit to be in your position. And without humility, they could very well be. Look to serve others, to teach, to share resources and all that greatness behind your massive forehead. Don’t do work to feed your gargantuan ego – do work (though, it’s probably a crime to call it “work” at this juncture) to feed your true creative spirit and you’ll be amazed by what you can accomplish.


So, all in all, Circles 2016 was an absolutely tubular time, and while we weren’t able to make the after parties, we saw the videos (trust us, they’re hilarious). We’d like to thank Ish Burciaga and the Circles Conference team, as well as all the amazing sponsors, for putting on such a rad 5th anniversary event for us little people (that giant boom box was freakin’ gnarly, dude). Here’s to many more years of uncut, unfiltered creativity!

This post was penned by Nate Smith, Carly Tobias, and Simon Fallavollita. Snaps and hand-lettered notes by Carly Tobias.[/vc_column_text][/vc_column][/vc_row]

20 Must-Attend Digital Marketing Conferences in 2016

20 Must-Attend Digital Marketing Conferences in 2016

[vc_row][vc_column column_width_percent=”70″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]Goodbye, South By.

We had some great times together. In fact, I was one of your biggest fans. We started trends together, launched little startups like Twitter and Foursquare, and kept Austin weird. You taught me so much, and I’m thankful for that.

But it’s time to move on. We’ve changed; we’ve grown. Or rather, you’ve changed, and you’ve grown into a sprawling behemoth with 30-minute walks between sessions that I can never get to on time. There’s been a corporate takeover: instead of a gathering of innovative startups, SXSWi has turned into an exposition for major corporations. Big brands set up six-figure “experiences” where you can try out the latest in quilted toilet paper. Because…interactive?

So, at BuzzShift, we’re no longer paying for employees to go to SXSWi. They can still go, but we’re not going to fund it (the way we pay for employees to attend other conferences that help make them smarter and better at their jobs).

In fact, we’re not that interested in any general conferences: the jack-of-all-trades, master-of-none surface-level events. If you already know the basics, you won’t learn much of anything there. The only reason I consider going anymore is for networking purposes, but that’s about it.

Instead, we encourage people to dive deep at more specialized digital marketing conferences. If you want to learn about different topics, go to different deep-dive conferences. Cross-pollinate between conferences. Be a conference-hopper.

What are the best digital marketing conferences in 2016?


 

An Event Apart Nashville

An-Event-Apart-Nashville-2016

Where: Nashville, TN
When: March 14-16, 2016
Focus: Design
Why You Should Attend: Because you care deeply about design, code, content, and country music.


Adobe Summit

Adobe-Summit-2016

Where: Las Vegas, NV
When: March 20-24, 2016
Focus: Data-Informed Content
Why You Should Attend: Learn how to combine creativity, content, and data to reach customers. In Vegas. With George Clooney.


MarTech

Mar-Tech-2016

Where: San Francisco
When: March 21-22, 2016
Focus: Marketing Technology
Why You Should Attend: “Marketing” and “technology” are now so intertwined, combining them into “MarTech” actually makes sense.


Conversion XL Live

Conversion-XL-Live-2016

Where: Austin, TX
When: March 30-April 1, 2016
Focus: Conversions
Why You Should Attend: This conference is at “a remote location” where “nobody leaves.” Though that might sound ominous, the idea is that everyone there is serious and focused on learning and networking.


An Event Apart Seattle

An-Event-Apart-Seattle-2016

Where: Seattle, WA
When: April 4-6, 2016
Focus: Design
Why You Should Attend: Because you care deeply about design, code, content, and coffee.


FBF8

FBF8-2016

Where: San Francisco, CA
When: April 12-13
Focus: App Development, Performance Advertising
Why You Should Attend: If you build apps for Facebook, this is the conference for you. It’s also a good place for performance marketers to see what’s being built, and learn about what’s next to come in advertising on Facebook and Instagram.


Conversion World

Conversion-World-2016

Where: Online
When: April 18-20, 2016
Focus: Conversions
Why You Should Attend: This is an online-only conference, which does have its drawbacks. However, it also has one big positive: it costs much less to attend. That makes it still worthwhile, especially since conversions are where you really make your money.


Collision Conference

Collision-Conerence-2016

Where: New Orleans, LA
When: April 26-28, 2016
Focus: Technology, Startups
Why You Should Attend: It’s the startup conference—you know, kind of like SXSWi was back in 2007. It’s also the Web Summit (see below) with lower airfare.


99U

99U-2016

Where: New York, NY
When: May 5-6, 2016
Focus: Creativity
Why You Should Attend: You’re a creative, but have trouble making your big ideas become a reality.


Conversion Conference

Conversion-Conference-2016

Where: Las Vegas, NV
When: May 18-19, 2016
Focus: Conversion Optimization, UX
Why You Should Attend: Because you’d much rather have 1,000 sales than 1,000 eyeballs.


Internet Retailer Conference + Exhibition (IRCE)

Internet-Retailer-2016

Where: Chicago, IL
When: June 7-10, 2016
Focus: E-commerce
Why You Should Attend: If you sell online, this is the conference for you.  It’s also a great conference for marketers and agency folks to mingle about…you know, for all you new biz kids.


Call to Action Conference

Call-To-Action-2016

Where: Vancouver, BC
When: June 19-21, 2016
Focus: Conversion Optimization
Why You Should Attend: Register now!


Podcast Movement

Podcast-Movement-2016

Where: Chicago, IL
When: July 6-8, 2016
Focus: Podcasting
Why You Should Attend: Because you’re a podcaster, want to become a podcaster, or are a podcaster groupie.


#BlogHer16

Blog-Her-2016

Where: Los Angeles, CA
When: August 4-6, 2016
Focus: Content, Influencers, Native Advertising
Why You Should Attend: You create content for a mostly female audience, want to meet up and network with others who do the same, and don’t mind the fact that the name of the event is literally a hashtag.  


Content Marketing World

Content-Marketing-World-2016

Where: Cleveland, OH
When: September 6-9, 2016
Focus: Content
Why You Should Attend: It’s the biggest content marketing conference on the planet. You could try traveling to another planet, but that gets really expensive.


TechCrunch Disrupt

Tech-Crunch-2016

Where: San Francisco, CA
When: September 12-14, 2016
Focus: Startups
Why You Should Attend: If you’re a startup, this is a place where you might—might—get noticed. But, everything’s a longshot when you’re just getting started, and a small chance of hitting it big is better than no chance at all.


MozCon

Moz-Con-2016

Where: Seattle, WA
When: September 12-14, 2016
Focus: SEO, Digital Paid Media, UX
Why You Should Attend: Rand Fishkin and his team at Moz curate some of the best speakers with highly valuable content. Come here to learn something new. Guaranteed.


Dreamforce

Dream-Force-2016

Where: San Francisco, CA
When: October 4-7, 2016
Focus: B2B
Why You Should Attend: Dreamforce is Salesforce.com’s annual conference, and is the largest B2B conference in the world. Like, 170,000 attendees big.


Web Summit

Web-Summit-2016

Where: Lisbon, Portugal
When: November 7-10, 2016
Focus: Technology
Why You Should Attend: It’s what SXSWi used to be, but with an international flair.


State of Search

State-Of-Search-2016

Where: Dallas, TX
When: November 16-17, 2016
Focus: Search Marketing
Why You Should Attend: OK, we might be a little biased toward our hometown conference. But stop by and we’ll tell you about the time a CEO called us up and offered to hire us solely because we ranked #1 in local search results. In other words, this stuff works.


So, what do you think? Is there another 2016 conference that should have made the top 20, but didn’t? Which digital marketing conferences are you going to in 2016?[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”7″ back_color=”accent” parallax=”yes” overlay_alpha=”0″ gutter_size=”3″ shift_y=”0″ style=”inherited”][vc_column column_width_use_pixel=”yes” position_vertical=”middle” align_horizontal=”align_center” style=”dark” font_family=”font-762333″ overlay_alpha=”100″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ column_width_pixel=”700″][vc_custom_heading text_size=”fontsize-338686″ text_space=”fontspace-111509″ text_font=”font-762333″ text_weight=”700″ sub_lead=”yes” sub_reduced=”yes” text_align=”text-center” text_serif=””]Related Posts.[/vc_custom_heading][vc_empty_space empty_h=”2″][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”3″ back_color=”color-lxmt” overlay_alpha=”0″ gutter_size=”3″ shift_y=”0″ style=”inherited” el_class=”blog-carousel”][vc_column column_width_percent=”100″ position_horizontal=”left” align_horizontal=”align_center” style=”dark” overlay_alpha=”100″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”0″ gutter_size=”3″ shift_y=”0″][vc_column_inner column_width_percent=”90″ align_horizontal=”align_center” override_padding=”yes” column_padding=”0″ gutter_size=”3″ overlay_alpha=”100″ medium_width=”0″ shift_x=”0″ shift_y=”-4″ shift_y_fixed=”yes” z_index=”0″ zoom_width=”0″ zoom_height=”0″ width=”1/1″ mobile_width_full=””][uncode_index el_id=”index-7388744″ index_type=”carousel” loop=”size:12|order_by:date|order:DESC|post_type:post|by_id:-20520,-4636,-4629,-4245,-4241″ index_back_color=”color-gyho” carousel_lg=”3″ carousel_md=”3″ carousel_sm=”1″ gutter_size=”1″ post_items=”date,media|featured|onpost|original,title” carousel_height=”equal” carousel_interval=”0″ carousel_navspeed=”400″ carousel_dots=”yes” carousel_dots_mobile=”yes” single_back_color=”color-xsdn” single_overlay_color=”color-wayh” single_overlay_opacity=”80″ single_text_anim_type=”btt” single_image_anim=”no” single_padding=”2″ single_text_reduced=”yes” single_title_dimension=”h3″ single_title_family=”font-762333″ single_title_weight=”600″ single_title_space=”fontspace-781688″ single_border=”yes” single_css_animation=”bottom-t-top” single_animation_delay=”200″ custom_order=”yes” footer_position=”left” carousel_rtl=”” single_title_serif=”” single_no_background=”” title=”BLOG POST CAROUSEL” order_ids=”20528,4225,4252,20518,4193,4229,4254″ single_icon=”fa fa-plus2″ items=”eyIzMTk1M19pIjp7InNpbmdsZV9pY29uIjoiZmEgZmEtcGx1czIiLCJzaW5nbGVfdGV4dF9yZWR1Y2VkIjoieWVzIn0sIjMxOTU0X2kiOnsic2luZ2xlX2ljb24iOiJmYSBmYS1wbHVzMiJ9fQ==”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

25 Must-Attend Digital Conferences in 2015

25 Must-Attend Digital Conferences in 2015

[Update: we have published our Must-Attend Digital Conferences of 2016 list. Enjoy!]

Every year, the BuzzShift team reviews all the best digital conferences across the globe. All BuzzShift employees receive a yearly $1,500 conference budget to help them grow in their roles. The reality is, you can learn a lot from these conferences. Not only are you learning from the experts, but these conferences are also a great place to collaborate and build your network.

For 2015 we hand-selected a list of the “Must Attend” digital conferences based on overall quality, content, network opportunities, and potential key learnings.  Below is our list of the top 25 conferences to attend.

 


 

CES-2015

CES

Where: Las Vegas, NV
When: January 6 – 9
Why you should attend: Typically, when you think of CES, you think of the expo floor where all the latest gadgets are on display in flashy booths. As marketers, what gets us excited is learning what you can do with all of the data from these new wearables, virtual reality sets, connected cars, and other devices.
Focus: Digital Media, Data, Insights 

 


 

Adobe-Digital-Summit-2015

SUMMIT – Digital Marketing Conference (by Adobe)

Where: Salt Lake City, UT
When: March 9-13
Why you should attend: Connect with other digital marketing leaders at Adobe’s Digital Marketing Conference. This conference features more than 120 sessions across nine tracks in all areas of digital marketing.
Focus: Campaigns, Analytics, Advertising, Social, Mobile Development, UX

 


 

SXSWi-Austin-2015

SXSW Interactive

Where: Austin, TX
When: March 13-17
Why you should attend: Agencies and brands must stay relevant, and keeping up with technology is just the start. SXSW is all about learning and “keeping up.” Beyond that, there is no better conference in the world to network at than SXSW.  Yes, it is becoming almost too mainstream, and large brands have officially taken over the original startup vibe, but it is still a must for all digital marketers.
Focus: Generalists, Networking, Digital Strategy

 


 

Social-Media-Marketing-World-2015

Social Media Marketing World

Where: San Diego, CA
When: March 25-27
Why you should attend: To learn from industry pros and experts covering social media tactics, content creation, and social strategy.
Focus:  Social Media Strategy and Tactics, Content Marketing

 


 

NMX-Conference-2015

NMX (New Media Expo)

Where: Las Vegas, NV
When: April 13-16
Why you should attend: NMX is for people who create new media: bloggers, podcasters, and web video producers.
Focus: Blogging, Podcasting, Web Video, SEO

 


 

Hero-Conference-2015

Hero Conf

Where: Portland, OR
When: April 27-29
Why you should attend: The Hero conference is one of the best conferences for Paid Media people in your office. It includes a hyper-curated group of speakers that are focused on PPC.
Focus: Paid Media, PPC, Adwords

 


 

HOW-Design-Live-Chicago-2015

HOW Design Live

Where: Chicago, IL
When: May 4-8
Why you should attend: Because you’re a designer searching for creative inspiration or wanting to enhance your skills.
Focus: Design

 


 

collision-conference-2015

Collision Conference

Where: Las Vegas, NV
When: May 5-6
Why you should attend: From the team at Web Summit and Rise Conference, Collision is a 10,000-person conference featuring more than 1,000 startups. If you work with startups, invest in startups, or are a startup, this is where you want to be.
Focus: Startups, Growth Hacking, Go-To-Market Strategies, Venture Capital

 


 

Conversion-Conference-2015

Conversion Conference

Where: Las Vegas, NV
When: May 12-14
Why you should attend: Always Be Testing, right? So give this conference a try. Learn proven techniques for implementing A/B and multivariate tests that yield results for your business. Sessions focus heavily on case studies around overall conversions.
Focus: Campaigns, Analytics, Advertising, Social, Mobile Development, UX

 


 

Copyblogger-2015

Authority RAINMAKER – by Copyblogger

Where: Denver, CO
When: May 13-15
Why you should attend: Because you’re interested in design, content, traffic, and conversion. All of them. It’s a single-track conference. If you are just beginning to get your feet wet in digital marketing, this will give you a good overview.
Focus: Copywriting, Design, Email Marketing, Content Marketing

 


 

Ad-Tech-San-Francisco-2015

Ad:Tech SF

Where: San Francisco, CA
When: May 20-21
Why you should attend: To network; stay abreast of emerging trends; and share tactics, strategies, and insights with some of the best and brightest by the bay.
Focus: Ad Technology

 


 

Future-Insights-2015

Future Insights Live

Where: Las Vegas, NV
When: June 1-4
Why you should attend: The ultimate conference for creators and builders of the web. Future of Insights Live continues to bring together some of the most thought-provoking speakers in the space. Think TED talks, but focused on design and development.
Focus: Web Design and Development

 


 

IRCE-Conference-2015

IRCE (Internet Retailer Conference+Exhibition)

Where:  Chicago, IL
When: June 2-5
Why you should attend: If you are involved with eCommerce in any way, this is the conference for you.
Focus: eCommerce

 


 

MOZ-Conference-Seattle-2015

MozCon

Where: Seattle, WA
When: July 13-15
Why you should attend: You’re an SEO professional or focused on analytics and conversion optimization, and you’re a Moz Pro subscriber (which gets you a significant discount—$500 at early bird rates).
Focus: SEO, Social Media, Content Marketing

 


 

BlogHer-NYC-2015

BlogHer

Where: New York City, NY
When: July 16-18
Why you should attend: If you work with any brand that is focused on or geared towards women, BlogHer is worth a look. Come to learn and to build your network of bloggers for your brands.
Focus: Blogging, Influencer Marketing

 


 

Content-Marketing-World-2015

Content Marketing World

Where: Cleveland, OH
When: September 8-11
Why you should attend: Because you’re in charge of content creation, you need to come up with a better content marketing strategy, or you get fired up by terms like “epic content marketing.” Plus, Cleveland rocks.
Focus: Content Strategy, Integration, Measurement

 


 

Inbound-Conference-2015

Inbound

Where: Boston, MA
When: September 8-11
Why you should attend: Learn from some of the best inbound marketers. Five keynote speakers, 170+ educational sessions, and over 10,000 attendees show up for Inbound as it hits on high-level topics around inbound marketing.
Focus: Generalists, Sales Professionals, Writers

 


 

DreamForce-Conference-2015

Dreamforce

Where: San Francisco, CA
When: September 15-18
Why you should attend: Dreamforce is Salesforce.com’s annual conference, and is the largest B2B conference in the world. Look into the future of B2B, marketing ideas, and hear from some of the most inspiring keynotes.
Focus: B2B

 


 

DMA-2015

&Then (formerly DMA2015)

Where: Boston, MA
When: October 4-6
Why you should attend: Marketers should always be leveraging data to help inform them about what content they should be creating. This long-running but newly-rebranded event is about marrying data and creativity in everything from strategy to engagement and attribution.
Focus: Data-Informed Marketing

 


 

Pubcon-Conference-2015

Pubcon

Where: Las Vegas, NV
When: October 5-9
Why you should attend: Traditionally Pubcon has been the creme de le creme of SEO conferences, but has evolved into one of the top social media and optimization conferences.
Focus:  SEO, Digital Marketing Tactics

 


 

The-Summit-Dublin-Conference-2015

Web Summit

Where: Dublin, Ireland
When:  October
Why you should attend: “Where the Tech World meets” is their slogan. This can’t be any more true.  Think SXSW circa 2007, but in Europe. The Summit provides the ultimate experience for technologists to come together and change the world.
Focus: Marketing Technology, Growth Hacking

 


 

BOLO-Conference-2015

BOLO

Where: Scottsdale, AZ
When: October
Why you should attend: Be on the lookout for BOLO, an up-and-comer digital marketing conference. It’s small, almost intimate, with a cap of 250 attendees, which makes it easier to actually meet the speakers and get to know fellow conference-goers.  
Focus: Digital Marketing Tactics

 


 

State-of-Search-Conference-2015

State of Search

Where: Dallas, TX 
When: November
Why you should attend: Co-Founded by one of BuzzShift’s own, Mark Barrera, State of Search includes three tracks: SEO, PPC, and Social.
Focus: SEO, PPC

 


 

An-Event-Apart-2015

An Event Apart

Where: Atlanta, Seattle, Boston, San Diego, DC, Chicago, Austin, San Francisco
When: Throughout the year
Why you should attend: You’re a designer or developer who wants to be among the best at what you do.
Focus: Design, UX

 


 

Serach-Marketing-Expo-SMX-2015

SMX – Search Marketing Expo

Where: Silicon Valley, Las Vegas, NYC, San Jose, Seattle
When: Throughout the year
Why you should attend: To stay on top of search, SEO, SEM, and social media marketing tactics and trends.
Focus: Search Marketing, PPC, Social Media Marketing