As a digital agency, marketing technology plays a role in pretty much everything we do. Here, Chief Strategy Officer Eddy Badrina shares what he’s been reading this week to stay on top of marketing technology news.
- Here’s where we’re looking first for stock footage – TechCrunch
Pond5 is the latest player in the world of stock visual assets, but this marketing technology company’s forward thinking and emphasis on video, as well as an “artist-first” mentality, has us intrigued and optimistic for its success. The fact that Google’s VP for global agency sales joined the board only boosts its prospects for growth.
- “Investing in product” attracts investors – TechCrunch
Quiet and steady growth is the key to Intercom’s success as a marketing and customer engagement platform. Their sixth round of funding, at an estimated $50mm, brings their haul to right around $116mm over four years. We like their intense focus on building a really great product, which has been adopted by some of our other favorite marketing technology companies, like Invision, Moz, and Shopify.
- Forget Skynet; AI is taking over online sales – TechCrunch
Another four year old martech company that is making waves, Persado‘s is an artificial intelligence (AI) based copywriting service. Originally used to just optimize existing marketing messages, they have improved the AI so that it can now craft messages itself, with parameters input by the user. “The company has cataloged 1 million words and phrases that marketers use in their copy, and scored those words based on sentiment analysis and the structure of marketing pitches defined by a message’s format, linguistic structure, description, emotional language, and its actual call to action.”
It’s not going to replace our beloved Kevin or Taylon, but it may eventually help them out a lot!
- Making money on Medium – Marketing Land
Medium, the blogging platform founded by Blogger and Twitter co-founder Ev Williams, is now letting publishers use the platform to post content and then make money from native ads or paid subscriptions. The kicker for us is that “Medium eventually plans to make it so that publishers’ Medium posts can be reformatted as Facebook Instant Articles or Accelerated Mobile Pages, the Google-backed mobile web alternative to Facebook’s quick-loading format.”
- Sorting through the marketing technology stack – eMarketer
Pulling it all together, the biggest theme in marketing technology is that marketers are going away from an all-in-one approach to marketing platforms. “A lot of marketers decided that they want a best-of-breed collection of whatever it is—half a dozen or so different products, maybe two or three main platforms and a collection of more specialized capabilities to work with those platforms. People are getting comfortable with that, partly because vendors have done a much better job on the integration side.”
[vc_row][vc_column column_width_percent=”70″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]It wasn’t all that long ago that BuzzShift was considered a startup. Two entrepreneurs, bootstrapping a new type of agency, working out of their small office and coffee shops. Ascension literally had a table for us in the back with a sign that said “Reserved for those startup guys.” Though we’ve since far outgrown the table, we still very much keep an entrepreneurial mindset. Cameron and Eddy still love to help out startups pro-bono, and more importantly, we hire people with the same type of mindset. In fact, most employees here often have “side hustles” to fulfill that entrepreneurial itch.
So, for this weekend’s reading list, we have five stories about startups and bold entrepreneurs.
1. How A Little Curiosity And A Lot Of Care Can Get Anyone Started, Even In Grade School- Mashable
This 11 year old entrepreneur thought up the idea for BeeSweet when she was 4. After being stung twice, she wanted to know more about the honey makers and discovered the vital role they play in the ecosystem.
2. How A Librarian And A Social Studies Teacher Put Math In Their Favor – Forbes
Two teachers saw a need, became entrepreneurs, and created a startup for education modules, which now net them $50,000 a month.
3. How Lyft Is Differentiating From Uber, And How It’s Working- Fast Company
The smaller ridesharing startup is getting smart with partnerships and defining its own identity within the “gig economy” by showing that it really cares for its driver-entrepreneurs.
4. #ThinkBigger. Like REALLY BIGGER. – Forbes
Big dreams and a penchant for execution are driving this entrepreneur to remake the land around the Panama Canal.
5. Why This Guy Left Google And Still Makes More Money- Bloomberg
Great insight into the “gig economy”, and how someone can get the best of both worlds of good pay and freedom. “I’d rather control my own destiny and take on the risk and forgo the benefits of nap pods and food.”
Bonus for Kevin, our resident farm boy: How Tractor Supply Is Amazon-proofing Their Business – Forbes[/vc_column_text][/vc_column][/vc_row]
SEO isn’t dead, but it is evolving. To help you stay up-to-date, here’s some light reading for the weekend, curated by BuzzShift Chief Strategy Officer Eddy Badrina.
- Mobile Organic Search Results Should Mean Mobile CTAs, Too – Search Engine Land
- Google’s Latest Change To Local Search Results – Search Engine Land
- SEO Isn’t Just Content. And Vice Versa – Econsultancy
- Why One Of The World’s Biggest Brand Isn’t Branding Their Content Hub – AdvertisingAge
- And finally, an article on user experience and content. Whether or not you agree with Planned Parenthood, this is an insightful article about IDEO’s re-imagination of the organization’s patient experience – Fast Company Design
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