Digital Analyst

Job Overview

The Digital Analyst will be responsible for tracking and analyzing the performance and success of digital marketing products and online campaigns, including client websites, microsites, apps and online marketing campaigns such as PPC, Blogging and Social Media campaigns.
Based on the data and analytics, the Digital Analyst will build the foundation for proactive data-driven strategic recommendations for all BuzzShift clients to boost the performance of BuzzShift products and services.
The Digital Analyst will also be responsible for analyzing customer data and managing customer segmentation strategy processes.

Responsibilities:

The Digital Analyst is expected to:

Develop and effectively analyze digital products and online campaign behaviors, configuring and implementing digital analytics technologies, and interpreting data for a diverse and varying client base.
Support initiatives to educate clients and Client Services to actively identify opportunities through analytics for new digital initiatives.
Play an active role in identifying methods and tactics to start tracking ROI for digital initiatives.
Potentially support efforts to determine the success of omni-channel campaigns with and without digital components.
Monitor the success of social media, PPC and blogging campaigns and analyze trends and optimization opportunities. Identify new revenue opportunities through optimization of digital services and online marketing campaigns for all clients.
Implement benchmarking metrics in order to compare BuzzShift Digital metrics to industry metrics.
Support enterprise development efforts if they will include data or performance dashboards with analytics intelligence and strategic guidance.
Have a business mindset and an approach that recognizes that great analytics are only valuable if they lead teams to action.
Be the measurement and analytics expert for enterprise, website and microsites projects, identifying reporting requirements, monitoring the reporting implementation, and evaluating post-launch metrics.
Define key performance metrics for user behavior and marketing effectiveness (user growth, engagement, abandonment, campaign ROI, segmentation).
Recommend and implement the right set of tools that will enable tracking including use of tracking tools, user interface assessment tools, conversion and site optimization testing methods, and other tools as the leader sees fit to deliver on driving and acting on insights into the business
Share research findings and best practices including customer insight, benchmarking, and industry updates.
Be the subject matter expert on web analytics, user behavior, data analysis, and reporting.
Capture and display data in clear, simple dashboards that link back to activities of the team and can be easily adopted by the organization, leading ultimately to business growth.
Set up weekly and monthly analytics reports, and providing analysis, by client, as needed.

This job is for you if…

You geek out when you’re asked to review a client to the nth degree to predict trends and suggest changes and growth areas.
You smile when we ask you to “show us your deck”. Because first, that’s a little funny and then second – because you love to tell stories through decks and presentations.
You aren’t bored at work because there is always something to learn or someone to help.
You live and die by tying your recommendations to data. “If you do X, your business will achieve Y”.
You can find anything on the internet regardless of whether or not you have a fancy tool and you’ll always make sure to cite where you found this information.
You LOVE researching new tools, trends, and analyzing the up and coming things in digital marketing.

Other characteristics we’re looking for:

Attention to detail
Experience with pitching and recommending tactics within slide decks (with concise copy and supportive visuals)
Comfortable with presenting your ideas and experienced handling critical feedback from internal leadership teams and clients
Collaborative
Strong writing and editing skills
Adaptable
Critical & big picture thinker
A sense of humor
A sense of adventure and new experiences over all else

Qualifications:

Education & Experience

Bachelor’s degree in business administration, information systems, or related field, or equivalent combination of education and experience
5+ years professional work experience, including working with digital analytics or digital marketing strategy or at least 1-2 years.
Experience with Microsoft Word, Excel, Outlook, Google Analytics, and Keynote / PowerPoint. SQL preferred.
Agency experience is preferred.
Ability to automate data download processes as needed.
Experience working with digital analytics solutions, including Google Analytics, Adobe Analytics, Raven Tool, Social Media Monitoring Tools, etc. preferred
Strong communication skills will be imperative, and the ability to work with all individuals throughout the organization, including the senior executive team.
Strong analytical skills, understanding of statistics and mathematical principles.
Excellent verbal, written and presentation skills, ability to multi-task, self-driven.
Organized, self-motivated and detail oriented, problem solver.
Knowledge of the web, internet, and FTP technology
Knowledge of technical solutions and troubleshooting technique2.

Travel

Travel as required by Director or Manager