6 Takeaways from Collision Conference 2017

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”2″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text] I’d be lying if I said my colleague Madison and I didn’t choose Collision to be our first conference based in part on location, because we definitely did. But, in addition to seeking lessons from design movers and trendsetters in attendance, I was searching for answers: How can we create original content in a space that demands it at breakneck speed?

Of course, when two gals announce they’ll be in New Orleans for a week, everyone expects to be flooded with selfies in the French Quarter and Snapchats of crawfish.[/vc_column_text][vc_single_image media=”49451″ media_width_use_pixel=”yes” alignment=”center” media_width_pixel=”300″][vc_column_text](Although, we did sneak in a few requisite #humblebrag photos and crawfish.)

We spent most of our time at the PandaConf/creatiff stage, getting close and personal with a robot name Pepper and deciphering an emoji-fied presentation. #womenintech The Collision Conference was a robust series of smaller conferences covering everything from AI, startups and environmental tech to SaaS, development, data and design. In an industry with seemingly little time for such trivial things such as authenticity, speakers placed a considerable emphasis on failure, transparency and the value of- gasp- putting pen to paper.[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ back_color=”color-lxmt” back_image=”49452″ back_attachment=”fixed” back_position=”center center” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]We left New Orleans with a remarkable amount of information to consider, but there were five takeaways in particular from Collision that really resonated with us.

“Criticism isn’t just for haters, it’s inherently optimistic because it imagines a better world.”

Khoi Vinh, Principal Designer, Adobe

“Design is about focus, it’s about cutting things, it’s about saying no to things. It’s about taking everything left over after you say no and making it into one, small, holistic notion. “

Joe Stewart, Co-Founder, Work&Co

“Operate in the culture, not just the category.”

Kristen Ward, General Manager, Windows and Devices Marketing, Microsoft

“Fail fast so you can move on. “

John Suh, CEO, LegalZoom

“Brands need to think about who they are when they don’t have a screen to cling to or hide behind.”

Natalie Monbiot, SVP Futures, Samsung USA

[/vc_column_text][/vc_column][/vc_row][vc_row unlock_row_content=”yes” row_height_percent=”60″ back_color=”color-lxmt” back_image=”49454″ back_attachment=”fixed” back_position=”center center” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][/vc_column][/vc_row][vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”1″ bottom_padding=”1″ overlay_alpha=”50″ gutter_size=”2″ shift_y=”0″][vc_column column_width_percent=”85″ override_padding=”yes” column_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]And whether or not you happen to be a woman (or in tech for that matter) here’s a bonus takeaway that’s valuable across all disciplines and industries:

“What can we do for women? Hire, invest and mentor. If you can’t hire or you can’t invest, mentor. “

Sophia Bush, The Girl Project

Creative work in the ever-changing digital space requires keen emotional intelligence. You can’t fake authenticity. You’re going to fail at some point during the process, so just embrace it now. And if you’ve never been to New Orleans, find an excuse to go.[/vc_column_text][/vc_column][/vc_row]

BuzzShift: Open Office Hours

BuzzShift: Open Office Hours

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Update: Starting September 8, Open Office Hours at Buzzshift are now every 1st and 3rd Thursday of the month from 12:00pm-2:00pm

Ask Questions, Get Advice, Share Ideas, and Grow Your Network.

Our college days may be behind us, but we think there’s something to be said for that back-to-school vibe: Eager, anxious and a little blasé all at once (you can’t seem too excited to get back to class, after all). After the first few weeks, once you settled into a routine and began to remember classmates’ names, there were still always opportunities to run into new faces, make new connections and, if you were lucky, find that professor who just got you. Mine was Dr. Tate, and she knew which buttons to push to coax the best work out of me. Despite a bit of a rocky start, I grew to respect her opinion on matters both academic and personal. Her door was always open; even when it was literally closed. All you had to do was knock and there she was. We’ll come back to this here in a minute.

For those of you who have followed Buzzshift over the past several years, you may recall something called Open Office Hours. It was a time when we opened our doors to friends, clients, other colleagues and whoever else might want to drop in to bounce ideas around, learn what each other were working on and discuss what was going on in our industry. [/vc_column_text][/vc_column][/vc_row][vc_row row_height_percent=”18″ back_color=”color-jevc” back_image=”49182″ back_attachment=”fixed” back_position=”center center” parallax=”yes” overlay_alpha=”50″ gutter_size=”3″ shift_y=”0″ row_height_pixel=”300″][vc_column column_width_percent=”100″ position_vertical=”middle” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][/vc_column][/vc_row][vc_row][vc_column column_width_percent=”73″ position_vertical=”middle” overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″ width=”1/1″][vc_column_text]In the spirit of sharing ideas and helping each other grow, we’ve brought back Open Office Hours here at Buzzshift. We want to hear what’s going on with you, what you’ve been working on, talk through ideas or thoughts you’ve got bouncing around in your head. Come hang out, get to know us and meet some new people. There might even be a dog or two cruising around.

Sound intriguing? RSVP here and come on by!

Now briefly back to Dr. Tate. As satisfying as I’m sure it was to catch a glimpse of my undergraduate life, there was a point to my Dr. Tate story, which is simply this: Sometimes all you have to do is knock. We’ll be here, all you have to do is come on in.

P.S. Pizza will be provided. You’re welcome.

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Buzzshift
315 Cole St.
Suite 160
Dallas, Texas 75207
(972) 284-9772

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5 Digital Marketing Trends for 2016 & Beyond

5 Digital Marketing Trends for 2016 & Beyond

[vc_row][vc_column column_width_percent=”72″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]By now, most of us in the tech world are aware that Mary Meeker of Kleiner Perkins Caufield & Byers (KPCB) unveiled her latest Internet Trends report. Her slide deck is highly anticipated every year, and not only for its graphs. (more…)