FYI Friday: SEO and Content Marketing Edition

FYI Friday: SEO and Content Marketing Edition

SEO isn’t dead, but it is evolving. To help you stay up-to-date, here’s some light reading for the weekend, curated by BuzzShift Chief Strategy Officer Eddy Badrina.

  1. Mobile Organic Search Results Should Mean Mobile CTAs, Too – Search Engine Land
  2. Google’s Latest Change To Local Search Results – Search Engine Land
  3. SEO Isn’t Just Content. And Vice Versa – Econsultancy
  4. Why One Of The World’s Biggest Brand Isn’t Branding Their Content Hub – AdvertisingAge
  5. And finally, an article on user experience and content. Whether or not you agree with Planned Parenthood, this is an insightful article about IDEO’s re-imagination of the organization’s patient experience – Fast Company Design

Image Source: unsplash.com

FYI Friday: 5 Articles You Should Read This Weekend

FYI Friday: 5 Articles You Should Read This Weekend

[vc_row][vc_column column_width_percent=”70″ overlay_alpha=”50″ gutter_size=”3″ medium_width=”0″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]The first edition of a weekly roundup of articles gathered by our Chief Strategy Officer, Eddy Badrina. 

Read, skim, or just tweet these to your followers.

  1. Why People Who Work At Traditional Agencies Need To Find New Jobs Soon – re/code
  2. Behind The Scenes Of An App Maker – Life And Death In The App Store – The Verge
  3. Why Every Company Needs A Growth Manager – Harvard Business Review
  4. (And for an opposing view) – The Wrongheaded Belief That Every Business Should Scale Up – The Atlantic
  5. Why One Of The World’s Most Creative Companies Sold Itself To A Collective – Wired

Image Source: unsplash.com[/vc_column_text][/vc_column][/vc_row]