What’s a Dallas-based company doing with a cool startup out of Santa Cruz and Austin? Well, one of Buzzshift’s strengths is our experience with branding and launching websites for e-commerce. Additionally, one of our core values is that we like to work with clients who are adventurous and trying to be innovative in their marketplace, regardless of size. Whether it’s an established company that’s 40 years old or one wanting to kickstart with a branding project, website experience or an SEO package, we resonate with them, and want to partner with them. Anchorboards, one of our newest clients, is an example of an innovative company in need of an integrated marketing and e-commerce solution.

Anchorboards provides products centered around a new hobby/sport, stand up paddleboarding. These 12 foot (more or less) boards are made to withstand a person or two standing up completely and paddling their way through the water, whether it’s a lake, river, or the ocean. Imagine the happy medium between a canoe and a surfboard.  And what’s great about SUPs (stand up paddleboards) is that they are versatile enough for fishing, surfing, and even yoga (don’t ask us to demonstrate it on White Rock Lake just yet).

Working alongside the founders of Anchorboard, Buzzshift took hold of the idea from the start and created the branding, website design and development with deep integration of an e-commerce section of the site. Paired with an ongoing SEO strategy and emerging social presence, we are hopeful and excited for our long-term partnership with them.

Check out Anchor Paddleboards when you get a chance, and show them some love on Facebook and Twitter.