It Can Wait. That’s what the team at Buzzshift, as well as Verizon, want you to know when it comes to texting and driving. There’s nothing THAT important that you need to distract yourself from driving and potentially injure or even kill yourself or others. We decided a commercial with Derek Holland would be the best way to spread awareness, because, Derek Holland. As the saying goes (so they say), anything with Derek Holland is probably going to get interesting, and this commercial shoot was no exception to that rule.

The commercial consisted of filming Derek and a team of actors “driving” around downtown Dallas doing distracting things, and when Derek would try and text, everyone would stop what they were doing and freak out on him, because it’s never acceptable to text and drive.

Two different “sets” for the filming.

Buzzshift is awesome when it comes to the Internet, and Verizon is awesome when it comes to nationwide coverage and blistering 4G speeds, but neither of those can make a commercial. So what do you do in such a situation? You hire Brad Holt, owner of HoltArts, a badass and high-tech Dallas-based commercial video production company. Brad shoots on RED Cameras, which is basically the top-of-the-line HD camera. In addition to shooting on a kickass camera, did we mention the set? No big deal, it’s just a Tesla Model S, a fully-electric luxury sedan with everything from a 17″ touchscreen/command center, pop-out door handles, and a Frunk.

The RED camera being attached to the set.

Brad Holt (In purple)…being, well being Brad Holt.


So of course, you can’t really prepare food and drive, which is why we had to tow the set, a sight to be seen quite honestly. The crew at MPS Studios took care of that for us, easy as cake, one might say. However, when you tow a Telsa around Dallas, you’re going to need some escorts, so we got two! Two of Dallas’ finest escorted the set as we filmed around Downtown Dallas. Again, a sight to be seen.


The set, a Tesla Model S.


Each distracting activity required an outfit change, so we had to roll around downtown Dallas a few times, taking multiple takes, just get everything right. Once all the takes were completed, there was one final surprise. A cardboard cutout of Derek Holland, which, you guessed it, he posed with.

Derek Holland posing with a cardboard version of himself

Derek Holland being Derek Holland

After everything was said and done, we ended up with this commercial, a fine piece of work if you ask me.

So go take the #ItCanWait pledge to end texting and driving, and be a part of safer driving, no matter where you are!

Behind the scenes photos by Christie LaViolette.