Clients and colleagues always ask us:
What conferences are we attending during the year and which ones we think they should attend?
It’s a great question, so we put together a list of conferences for 2012 worth checking out. The overall agenda and objectives differs at each conference, but here’s the inside scoop on why we go and why you may want to attend.
Social Media Club
Who: Marketing Professionals, Community Managers, Digital Strategists and Analyst , Brands
What: Social Media Club Dallas (and other Chapter
Where: Monthly – Check out SMCDallas.org for more info or SocialMediaClub.org for other local chapters in your area.
Why: Social Media Dallas although not a true conference, is a recurring monthly meetup that provides brands and agencies some great insights, strategies, and tactics from key industry speakers and leaders.
Social Media Week – Worldwide
Who: If you’re reading this post, this event is for you.
What: Social Media Week
When: February 13-17th – 21 Cities
Why: Reflecting the global impact of social media – and its role as a catalyst in driving cultural, economic, political and social change in developed and emerging markets – Social Media Week is one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.
Who: Marketing Professionals, Brands, Agencies, Community Managers, Investors, Startups, Anyone on the internet.
What: An incubator of cutting-edge technologies, SXSW Interactive features five days of compelling presentations from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable line up of special programs showcasing the best new websites, video games and startup ideas the community has to offer.
When: Austin March 9-13, 2012
Why: From hands-on training to big-picture analysis of the future, SXSW Interactive has become the place to experience a preview of what is unfolding in the world of technology. Check out the panels, the parties, the 15th Annual Interactive Awards, Startup Village, ScreenBurn at SXSW, the SXSW Trade Show where you can pick up tons of swag.
Who: Creative professionals
What: The 99% Conference is Behance’s flagship event on executing ideas. Behance empowers creative professionals to make ideas happen. With this goal in mind, the 99% Conference was launched in 2009 to share best practices that help creatives move beyond idea generation into idea execution.
When: NYC May 3-4, 2012
Why: As Thomas Edison famously said, “Genius is 1% inspiration, and 99% perspiration.” The goal of the 99% Conference is to shift the focus from idea generation to idea execution – providing road-tested insights on how to make your ideas happen.
Who: Cause Marketers of various levels of experience, Marketing Professionals
What: The Cause Marketing Forum Annual Conference highlights practical lessons learned from cause marketing professionals, powerful discussions, skill-buliding sessions,and workshops.
When: Chicago May 30-31, 2012
Why: Cause Marketing Forum is designed to help business and nonprofits succeed together with practical information and connections. One of the highlights of the conference is Halo Spotlights – short but powerful presentations from several Cause Marketing Halo Award Winners sharing lessons learned from their award winning campaigns.
Who: Students, Professionals and Executives interested in design and usability.
What: Three intense days of learning within the scope of Strategy, User Experience, and Code Development. The Big D Conference features career development, design, development, multimedia, usability and strategy sessions as well as exciting workshops.
Why: The Big Design Conference is an opportunity to bring an array of industry-changing, design and usability thinking from all over the nation to Texas.
Who: Bloggers, Podcasters, Web TV & Radio Broadcasters and all types of New Media Content Creators
What: BlogWorld is a must-attend social media event, hosting thousands of attendees from 50+ countries, with more than 200 speakers. BlogWorld boasts 3 days of cutting-edge conference sessions and eye-opening keynotes.
When: NYC June 5 – 7, 2012
Why: This is the only industry-wide event bringing the global community of content creators and publishers together all under one roof. It’s not just the conference content that BlogWorld attendees boast about, 2012 attendees will also find a thriving tradeshow and great evening networking mixers.
Who: Designers, Freelancers, Creative Team Managers, Creative Professionals
What: HOW Design Conference’s speakers, workshops, and studio tours act as a refresher course in resisting the daily grind to make your design, your work and your life extraordinary.
When: Boston June 21-25, 2012
Why: Ignite your creativity, make your design skills unstoppable, sharpen your tech savvy and forge powerful connections with designers from around the globe. You’ll rethink your approach to work and life, connect with like-minded allies, hear from creative visionaries, and discover new tools to make your job more satisfying and productive than ever before.
Who: Anyone interested in blogging and social media networks through blogging
What: Three thousand attendees come together from all over the world to share hands-on learning, rich discussions, opportunities to meet with the brands that support them and plentiful networking opportunities. Most topics are women-centered but can be enriching for anyone in attendance.
When: NYC August 2 – 4, 2012
Why: Women and men from around the world attend to discuss, inspire and connect with each other.
Who: Marketing Professionals, Large and Small Brands
What: The largest gathering of content marketing professionals in the world. The conference is divided in two tracts: the first are keynotes dedicated to marketing and strategy insights and the second are workshops meant to help you achieve content marketing success.
Why: Content Marketing World provides marketing inspiration in how leading BtoB, BtoC companies and non-profits are transforming themselves into media companies.
Who: Marketers and SEO professionals
What: The conference offers 70+ sessions, intensive training workshops, and an expo floor packed with companies that can help you grow your business.
Why: Network and learn about topics such as PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization, site optimization, usability and more. While you’re at it, network with peers and leading industry vendors in the areas of SEO.
What: Dreamforce features outstanding keynotes, interactive demos, in-depth discussions, technical training, all focused on utilizing the cloud.
Why: Dreamforce brings together all the leaders in cloud computing to collaborate, connect, and inspire. Every year attendees feel the excitement as they learn how the next wave of cloud computing can help their businesses grow.
Who: Marketing Professionals, Large Brands, Digital Strategists and Analysts, Community Managers
What: Pivot is an exclusive two-day event for top brand managers who seek to bridge the gap between their brand and the rising Social Consumer.
Why: The Pivot Conference delivers the context and understanding you need to redirect marketing dollars, create authentic interactions, and map a strategy of successful engagement with this powerful new market.