Marketing Technology

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Marketing technology involves keeping up to date with the latest tools and programs used to help track marketing campaigns.

At BuzzShift, we take an agile marketing approach which values the ability to quickly adapt and respond to trends occurring throughout the marketing campaign. Agile marketing aims to improve the speed, predictability, transparency, and adaptability to change of marketing.

Strategies of agile marketing we embrace include:

  • Responding to change over following a plan
  • Rapid iterations over Big-Bang campaigns
  • Testing and data over opinions and conventions
  • Numerous small experiments over a few large bets
  • Individuals and interactions over target markets
  • Collaboration over silos and heirarchy

 

Our insight into emerging marketing technologies and strategies of agile marketing are more valuable than any traditional approach to marketing. They allow us to manage a campaign with the ability to adapt and change from beginning to end. Our focus on campaign tracking and use of business scorecard technology allows our clients to easily understand what is going on with their marketing campaign, and then consult with us on future steps. We are not tied down by long-term, high-investment, high-risk plans which may not be effective. Instead, we adapt to be able to use the tools we need and make necessary changes for optimal effectiveness throughout the campaign’s entirety. Our advisory services and emphasis on consulting and training ensures that clients understand the “why” behind every action, and are able to effectively continue those adaptive strategies long after our business relationship with them ends.

 

Looking for a fresh, personalized, and comprehensive approach to marketing?

Let’s Talk
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