Paid Search (PPC)

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is referred to as CPC (cost-per-click) or PPC (Pay-per-click) marketing, because most search ads are sold on a CPC/PPC basis.

Every time you search a word or phrase, the ads being shown to you are based off a complex formula used to price online advertisements. By using PPC strategically, businesses and brands pay Internet Publishers each time its advertisement is shown and clicked.

Don’t think PPC is important? Think again:

• Right now paid search is currently bigger than radio, outdoor, and cinema advertising
• Worldwide, paid search is a $34 billion industry
• By 2016, paid search is expected to grow by 75% to become a $61.1 billion industry
• Since 2006, the amount spent on paid search has increased by 250%.

 

The objective of our paid search strategy is to ensure that every dollar you spend on pay-per-click marketing brings the most qualified prospects to your website. We will conduct research of your products, services, and the overall marketplace in order to select the most appropriate groups of keywords to help achieve your sales goals.

We will place your advertisements in front of the right people by using:

• Strategic Development & Keyword Research
• Retargeting & Remarketing Campaigns
• Monitoring & Testing of Google AdWords
• Facebook Ads