Paid Search (PPC)

Paid Search PPC

Paid search marketing is the process of gaining traffic by purchasing ads on search engines. It is referred to as CPC (cost-per-click) or PPC (Pay-per-click) marketing, because most search ads are sold on a CPC/PPC basis.

Every time you search a word or phrase, the ads being shown to you are based off a complex formula used to price online advertisements. By using PPC strategically, businesses and brands pay Internet Publishers each time its advertisement is shown and clicked.

Don’t think PPC is important? Think again:


The objective of our paid search strategy is to ensure that every dollar you spend on pay-per-click marketing brings the most qualified prospects to your website. We will conduct research of your products, services, and the overall marketplace in order to select the most appropriate groups of keywords to help achieve your sales goals.

We will place your advertisements in front of the right people by using:



Search Engine Optimization (SEO)
Content Marketing
Search Engine Marketing (SEM)
Native Advertising
Conversion Optimization