Even off the Grid.
About the Project.
Jackery had been known for making pocket-sized portable chargers for mobile phones. However, they were looking to pivot out of this extremely crowded market segment and into something bigger: portable power stations. These briefcase-sized lithium-ion chargers were as powerful as a portable generator, yet were silent and could be powered by the sun.
How we Helped.
To raise awareness and drive sales of these new products, we created photography and video assets that showed off their capabilities—and the remote locations where they can be used when camping or working outdoors. It required a lot of filming and drone work out in the wilderness; luckily, the Jackery products themselves were able to provide the power we needed for our devices.
What we Did:
Content Strategy Content Production SEO Paid Media Amazon Strategy Videography Photography Social Media Strategy
We used the creative assets to create Facebook and Instagram ads, targeted towards early adopters, outdoor adventurers, photographers, videographers, and others who might need a power source when off the grid. We also wrote and distributed press releases, and worked to optimize their online storefronts.