Search Engine Marketing (SEM)
The promotion of a website on search engines to increase your brand visibility.
SEM approaches search engines by taking the broader approach of promoting your brand in the place where people are most likely to search for companies and information on the web. While SEO is about organic search ranking, SEM looks at how to best reach your customers through the use of search engines. Every day there are millions of searches being conducted. If you have optimized your online platforms to work in sync with search engines your business will reach a larger potential customer base. Tapping into SEM will get your business’ name on the screens of more customers, leading to increased traffic and increased conversions.
At BuzzShift, we take the best search engines have to offer, and make it work for your brand.
The SEM we conduct includes:
- Website Optimization
- Search Engine Optimization (SEO)
- Website Audit
- Pay-Per-Click (PPC)