Just when the “Social Media Revolution” YouTube video is peaking at generating massive buzz, the highly respected Karl Fisch and Scott McLeod step in and release a video called “Did You Know 4.0” (Shift in Social Media).

In early 2007, a version of this video was released called “Shift Happens”, which received over 4.8 million views. Although the music is not as trendy on the video as the Social Media Revolution video, it does a superb job in tracking the Shift in Social Media and the extreme coverage it has over traditional media outlets. More than anything its full of fun facts and figures including such things as “The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller (than the one computer at MIT in 1965)…” Great job on this video guys! (and look forward to an Erik Qualman followup video….Social Media Revolution II)