SEO isn’t dead, but it is evolving. To help you stay up-to-date, here’s some light reading for the weekend, curated by BuzzShift Chief Strategy Officer Eddy Badrina.

  1. Mobile Organic Search Results Should Mean Mobile CTAs, Too – Search Engine Land
  2. Google’s Latest Change To Local Search Results – Search Engine Land
  3. SEO Isn’t Just Content. And Vice Versa – Econsultancy
  4. Why One Of The World’s Biggest Brand Isn’t Branding Their Content Hub – AdvertisingAge
  5. And finally, an article on user experience and content. Whether or not you agree with Planned Parenthood, this is an insightful article about IDEO’s re-imagination of the organization’s patient experience – Fast Company Design

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