Jack Black is a leading name in men’s luxury skincare helping guys stay well-groomed with their products. Our job was to enhance the overall brand experience in order to drive online sales. Part of the challenge was to position an established brand like Jack Black to a younger audience with various levels of knowledge of skincare and hygiene.
Through in-depth audience research, we defined key targeting through behavior, brand affinities, and lifestyle. We created relevant content for each new persona while highlighting specific use cases and application for different products.
Our paid media and content strategy teams built social drip campaigns, determined realistic benchmarks through tracking implementation, resulting in major online revenue growth. For example, in Fall 2017, we ran a brand-building campaign on Facebook and Instagram using audience-centric content that saw a 330% ROAS.